Displaying 1 - 36 of 2854 results
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...
Posted by: Creativepool
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin Hiorns
When working on college essays, students have to meet tens of demands; they have to cover issues they may not like, they have to meet academic writing standards, they have to hand in their projects on time, and they have to deliver the key points so...
Posted by: Creativepool Partner
This informative blog post focuses on the quality assessment of nursing essay writing services. This comparative study clarifies the main benefits students can reap if they use the right writing platform. Quality Assessment of Nursing Essay Writing...
Posted by: Creativepool Partner
For someone who’s supposed to draw for a living, I seem to spend a lot of time typing. Of course some people who type for a living make amazing things. Lines of code are amazing, I wish I could fathom it. And what some call typing others...
Posted by: Richard
Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....
Posted by: Creativepool Editorial
Not everyone is born with a natural knack for writing and those who know they have what it takes often find themselves at odds with what they are able to produce, versus what their employer wants. In many cases, the writer’s creative mind...
Posted by:
The best films create a world that far outlives their running time. Places so real, you could almost visit them. It was this thought that led WCRS Senior Creatives David Dearlove and Richard Nott, and award-winning photographer Garry Simpson, to...
Posted by: Creativepool Editorial
Graphic design is a complex and ever evolving industry. That means that as a designer, you're always looking to keep up with what's happening. Internet technology has made finding tools that will actually help you stay ahead of the curve easier, too....
Posted by: Mary Walton
Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...
Posted by: Kate Lewin
Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...
Posted by: Benjamin Hiorns
They say there’s a novel in all of us… so far I’ve found a dozen short stories and a handful of poems, but I’m working on it. With that in mind, I took a trip to my old haunt Manchester Metropolitan University for the...
Posted by: Michelle Collier
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
When people ask what I do for a living, I tend to get in a terrible flap. This is largely because I do a variety of things. I pen pieces about music, I blog about advertising and the creative industry (obviously), I present podcasts and radio...
Posted by: Magnus Shaw
Another Budweiser ad has taken the top spot again in this year's Super Bowl. Also up for the top spot were Volkswagen and Mercedes-Benz. The winning ad in this year's battle of the Bowl has already been shared over 450,000 times and has been viewed...
Posted by: Creativepool
Another Budweiser ad has taken the top spot again in this year's Super Bowl. Also up for the top spot were Volkswagen and Mercedes-Benz. The winning ad in this year's battle of the Bowl has already been shared over 450,000 times and has been viewed...
Posted by: Creativepool
Once your CV is complete, ask yourself: Will an employer want to read it? Is the layout professional? Is it easy to read? Have I used a clear typeface and appropriate font size? If an employer 'glanced' over it, do the key points stand out? Is...
Posted by: Creativepool
by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...
Posted by: Creativepool
by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...
Posted by: Creativepool
When Series 2 of the hit TV series True Blood was ready to be launched across the US, the executive producer of the show asked his agency, 'If Vampires are among us how would they be marketed to?' The agency, Digital Kitchen, decided to stick their...
Posted by: Creativepool
Two bits of excellent news. First, there's a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount. The event has been pulled together by...
Posted by: Creativepool Today it has been announced that a Paddy Power advert depicting a team of blind footballers who mistake a cat for a ball during a match, has been banned. This can't come as any surprise to the bookmaking giants who are no strangers to controversy as...
Posted by: Creativepool
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
Sky Media recently revealed WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its...
Posted by: Creativepool Editorial
A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...
Posted by: Creativepool Editorial
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...
Posted by: Creativepool Editorial
Making our products and services as easy and natural to use as possible is often easier said than done. In many cases there are hundreds of moving parts and wheels within wheels to negotiate and condense into a cohesive and organic user experience....
Posted by: Creativepool Editorial
A freelance graphic designer and illustrator with project management and art direction experience, Florentyna Butler (Flo to her friends) has worked with many brands over the years and on projects including packaging, art prints, social media posts...
Posted by: Creativepool Editorial
Creating a website is a big deal - it’s putting a piece of yourself or your business online, in the hope of growing your audience. We all want to be sure that our sites create the best first impression possible - especially since data has shown...
Posted by: Creativepool Editorial
When browsing the shelves at a local supermarket, what’s the first thing you generally notice about a product? Maybe the colourful box it comes in or the informative plastic wrapping? The right packaging can boost any product’s appeal and...
Posted by: Benjamin Hiorns
The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...
Posted by: Creativepool Editorial
I’m a bit OCD, so I have specific pockets for everything: keys, wallet, phone, gloves, notes, tissues. And I think losing things is a bad omen. Which is why the last time I lost my keys I refused to go on holiday the next day. My wife,...
Posted by: Chris Turner
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial